PR Lessons Learned Along the Way

PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional, named among the "Best PR Books of All Time" (BookAuthority), has been written with you in mind!
 
Whether you are a young, mid-career or senior professional, or perhaps a university/college PR student learning the principles of our profession, this book is filled with strategies, tips and advice addressing pertinent topics of our role in higher education or nonprofit public relations: program leadership and management, crisis communications, social media, earned media, storytelling, philanthropy and donor communications, town and gown relations, branding and much more. 
 
In his first book, PR veteran Marc Whitt has interspersed throughout the book many of the career lessons that I've personally learned and experienced during my 35-plus years in higher education and nonprofit public relations. I am taking these experiences and insights and passing them along to you, a fellow professional, for your thoughtful consideration and possible application.
 
PR Lessons Learned Along the Way is written in a conversational tone. That was intentional.  Marc wanted you to feel as if we are sitting down together over a cup of coffee or glass of sweet tea and talking shop -- learning from one another. 

As you read, find a quiet place where you can reflect on your career journey. Take notes. Highlight passages that are meaningful to you.
 
"I hope this book speaks to you in a personal way as it challenges, encourages, inspires, and hopefully leads you to consider ways to become an even more effective public relations professional. I thank you and wish you my very best. Enjoy!" - Marc Whitt